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Let's be honest. We're all making it up as we go.

     Can I be honest here? Is this a safe space? I'd like to start by admitting that I'm not perfect. I miss it on this subject, a lot more than I'm comfortable with in my profession.  There is so much to learn about branding a business, and it has changed over the years. I try to make it a point to listen to clients current problems in getting their message out there when they come through our door. We may have even asked you how your marketing/advertising/business is faring from time to time. 

     Since we're being real and all, I'd like to let you know that we're not the only ones who don't have it all figured out, and neither are you. You might be surprised how many people have no idea what they should be saying to their customers. All to often I'm hearing permutations of the exact same thing...

We used to buy ads in the paper, and are ashamed to admit that we still have a full page yellow book ad, even though we know it’s not working for us. We have a webpage, but don’t use it. We have a facebook, but we’re not sure what makes it work, or what we’re supposed to be doing with it. We’re doing it, because so and so told us we should

     Now that we have that on the table, I love the simplicity, and honesty of this little short. If I could offer you a simple guiding hand and try to aim you in this direction, the current marketing scheme isn't really a scheme at all. In fact, for many of you it is becoming the easiest marketing efforts you can attain, because it is many times the things that you are already doing formatted differently. You're branding is always moving. It's not your "logo." It's not your color scheme. It's not your latest ad. It's not a "set it and forget it" crockpot. It's a story. a conversation. an ever changing dialogue. Your brand is how your audience (not just your customers, if you're doing it right) connects with what you are contributing to the world. Start telling your stories, your failures and your successes. Connect with your clients and start a conversation. You can do this via phone, email, social media, standing in your lobby, or whatever your comfortable with, the key is to do it. It's all about the connection, and being real. Thanks for looking past my flaws, I'll keep getting better.

-Josh Froman